A recent marketing and communications study conducted by the HCD Research Corporation in New Jersey reports significant differences in America’s perception of Muslim women, based solely on whether they wear a hijab as part of their attire.
The Atlantis WeatherGear team will have to develop foul-weather clothing that strikes a balance between the performance and lifestyle markets, much like Nike has done in the shoe industry, or Patagonia in the outdoor apparel business, one of its officers said.